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The Best List of Email Marketing Statistics for 2020

The trend for many hot shot marketers these days is to use social media influencers, automated chatbots on their websites and curated content from authoritative sites.

However, these new fun and shiny marketing methods shouldn't pull you away from the oldest and most effective communication channels - email marketing.


You might be contemplating if email is still a worthwhile marketing strategy. Well, it is.


In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.


If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2020 to demonstrate just how powerful email can be.


Email Marketing Stats (Highlights)

  1. There are 3.9 billion daily email users

  2. Mobile opens account for 46 percent of all email opens.

  3. 35% of business professionals check email on a mobile device.

  4. 73% of millennials prefer communications from businesses to come via email.

  5. Marketers who use segmented campaigns note as much as a 760% increase in revenue.

  6. 35% of marketers send their customers 3-5 emails per week. 

  7. 78% of marketers have seen an increase in email engagement over the last 12 months

  8. 80% of business professionals believe that email marketing increases customer retention. 

  9. 59% of respondents say marketing emails influence their purchase decisions.

  10. Marketers who use segmented campaigns note as much as a 760% increase in revenue.


General Email Marketing Statistics and Best Practices

  • There are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023. (Statista, 2020)

  • Active email accounts surpassed 5.6 billion in 2019. (Statista, 2019)

  • Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)

  • 35% of marketers send their customers 3-5 emails per week. (Not Another State of Marketing, 2020)

  • 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020)

  • 31% of B2B marketers say email newsletters are the best way to nurture leads. (Content Marketing Institute, 2020)

  • The U.S. spent over 350 million dollars on email advertising in 2019. (Statista, 2019)

B2B Email Marketing Statistics

  • 81% of B2B marketers say their most used form of content marketing is email newsletters. (Content Marketing Institute, 2020)

  • 16% of all emails never make it into the inbox. (Email Tool Tester, 2019)

  • 87% of B2B marketers say email is one of their top free organic distribution channels. (Content Marketing Institute, 2020)

  • 90% of content marketers say email engagement is the top metric they track to measure content performance. (Content Marketing Institute, 2020)

  • The second-most common technology B2B organizations use to assist with content marketing is mail marketing software. Roughly 85% of marketers say they work with these tools. (Content Marketing Institute, 2020)

Mobile Email Marketing Statistics

  • Mobile opens accounted for 46 percent of all email opens. (Litmus.com, 2018)

  • 35% of business professionals check email on a mobile device. (Convince & Convert, 2018)

  • Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent (Campaign Monitor, 2018)

B2C Email Marketing Statistics

  • 80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)

  • 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)

  • The most opened emails relate to hobbies, with an open rate of 27.35 percent. (MailChimp, 2018)

  • 59% of marketers say email is their biggest source of ROI. (Emma, 2018)


The best thing about email marketing is that it can be relatively cheap. All you need is an email marketing provider like MailChimp and a team member dedicated to content marketing and boom - you've started your email marketing journey! That's why this old yet faithful form of communication is definitely one to keep around and optimise!

hello@eviestudios.com

(02) 8006 4212

Newtown, NSW