To kick start the year, we’ve analysed our results from 2020 and have researched the market to put together our predictions for digital marketing trends in 2021, shopping and buyer behaviour predictions and if this year will be more prosperous than the last.
Marketing Trends for 2021
2020 made the switch to digital mandatory for business survival. With the increased confidence of consumers to shop online, small businesses have to learn how to compete with their larger competitors. We both predict and recommend that businesses humanise their marketing efforts to connect with their audience. By being transparent, authentic and personal via more behind the scenes videos and interviews, interactive content like surveys and contests, and sharing what’s important to your business such as social causes, small businesses can leverage a friend-like marketing approach.
We’re all aware that SEO friendly website content is important to rank in search engines, however there will be a shift towards focusing on SEO for social media. By utilising keywords in your social media bios and captions, and alt text for your images, you will be able to drive traffic to your social media channels through organic visibility. This is a cost-effective marketing strategy that will prove to be important with the rising price of advertising due to the increased competition with more businesses going online.
Shopping and Buyer Behaviour Predictions for 2021
In 2021, social media platforms like Facebook, Instagram, TikTok and Pinterest will become top platforms for purchase, rather than just discovering businesses and brands. The platforms are constantly introducing capabilities and functions that make it simpler for consumers to transition from discovery to purchase without even leaving the platform. For example, in 2020 TikTok began its partnership with Shopify and Facebook introduced Facebook and Instagram Shops.
Live shopping will be another huge trend this year with the ability to showcase real-time digital product demos for consumers who are unable to shop instore and for businesses who are solely online to create a more personalised experience. Live stream shopping has been a growing trend in Asia and is a fusion of established shopping models like the Home Shopping Network or QVC, and live video, content marketing and influencer marketing. Live shopping can come in the form of live shoppable fashion shows, celebrity endorsements that are immediately shoppable and Facebook live videos where consumers can have their questions answered during a live broadcast. We predict that this shopping trend will be adopted by the rest of the world in 2021.
Will 2021 be more successful than 2020?
Regardless of the products or services that businesses sell, with the drastic changes to marketing trends, shopping and buyer behaviours, if businesses want to ensure that 2021 is more successful than last year, they will need to dominate the digital space, be innovative and flexible with their approach and adopt these latest trends as soon as possible. If you are looking for a marketing partner to level-up your digital marketing strategies, feel free to get in touch with us at firstname.lastname@example.org, we’d be more than happy to chat to you about how we can help your business prosper in 2021.
(02) 8006 4212